B2B Brand Strategists - Catalyst - Providence, RI - Catalyst

About Us

THERE'S A NEW B2B REALITY.

Change is now the only constant. And brands are increasingly the only real and enduring source of competitive advantage – especially in a networked world where technology has shifted the balance of power to the buyer. Today’s communications channels enable prospects to have complete control over how and when they want to receive marketing messages, and how they buy products and services.

Without a focus on the brand at every touch point, it’s too easy for campaigns to become “random acts of marketing.” B2B marketers need a guide to help them navigate this new reality. They need someone to provide the creative spark that can make things happen. They need a brand “catalyst.” That’s us.

We believe that optimizing client brands and their communications is today’s imperative. We consult with mid-market, global B2B clients at times of growth and/or transition to help create connections and accelerate marketing performance. And because we’re Catalysts, we work quickly and generate rapid results.

Distinctions

We are experts in both
B2B brand strategy and
brand activation.
We are traditional
and digital.
We think big,
but we're practical.
We are client intimate,
but offer a valuable
third-party perspective.

LEADERSHIP

Brian Odell President

Brian Odell
President

"We painstakingly construct strategic brand messaging platforms and bring them to life through dynamic creative executions. Every program is developed from a carefully selected mix of integrated and synergistic communications vehicles."
Tom Hamlin VP Director of Account Services

Tom Hamlin
VP Director of Account Services

"We recognize the exponential power of the right attitude in approaching client service. We embrace the realities of today’s business environment that often necessitates client phone calls late Friday afternoon with opportunities that need action by Monday morning."
Michael Friend VP, Creative Director

Michael Friend
VP, Creative Director

"We develop global brands through a process that assures differentiation and relevance. It is grounded in a strong positioning that is expressed through brand story, brand face, brand voice and brand culture. Throughout the process we build consensus, enrollment and a competitive edge."
Patricia Marraffa VP, Finance and Administration

Patricia Marraffa
VP, Finance and Administration

"The goal is to work with efficiencies that can translate into benefits for the client, the firm and its suppliers. We do that by creating streamlined work processes and an environment conducive to smart thinking and creativity."

Services

Catalyst is a multi-disciplinary brand engagement firm that facilitates connections between clients and customers. Insights and ideas are our products.

BRANDING

We find the single most identifiable truth about your brand, and then wrap that truth in a personality and voice buyers can relate to.

BRANDING PROCESS

Branding Research
We help clients investigate the marketing situation and understand critical branding challenges.
Brand Expression
We help clients define a compelling, transformational strategy and creative approach.
Brand Alignment
We help ensure the client organization is capable and ready to deliver on the brand promise.
Brand Activation
We amplify the message utilizing the right tools and media to communicate the brand message at every touch point.
Brand Momentum
We collect and analyze feedback, adjust, and then build on earlier successes.