About Us

THERE'S A NEW B2B REALITY.

Change is now the only constant. And brands are increasingly the only real and enduring source of competitive advantage – especially in a networked world where technology has shifted the balance of power to the buyer. Today’s communications channels enable prospects to have complete control over how and when they want to receive marketing messages, and how they buy products and services.

Without a focus on the brand at every touch point, it’s too easy for campaigns to become “random acts of marketing.” B2B marketers need a guide to help them navigate this new reality. They need someone to provide the creative spark that can make things happen. They need a brand “catalyst.” That’s us.

We believe that optimizing client brands and their communications is today’s imperative. We consult with mid-market, global B2B clients at times of growth and/or transition to help create connections and accelerate marketing performance. And because we’re Catalysts, we work quickly and generate rapid results.

Distinctions

  • We are experts in both
    B2B brand strategy and
    brand activation.

  • We are traditional
    and digital.

  • We think big,
    but we're practical.

  • We are client intimate,
    but offer a valuable
    third-party perspective.

LEADERSHIP

  • Leadership: Brian Odell Brian Odell President
    Brian Odell
    President

    "We painstakingly construct strategic brand messaging platforms and bring them to life through dynamic creative executions. Every program is developed from a carefully selected mix of integrated and synergistic communications vehicles."

  • Leadership: Tom Hamlin Tom Hamlin VP Director of Account Services
    Tom Hamlin
    VP Director of Account Services

    "We recognize the exponential power of the right attitude in approaching client service. We embrace the realities of today’s business environment that often necessitates client phone calls late Friday afternoon with opportunities that need action by Monday morning."

  • Leadership: Michael Friend Michael Friend VP, Creative Director
    Michael Friend
    VP, Creative Director

    "We develop global brands through a process that assures differentiation and relevance. It is grounded in a strong positioning that is expressed through brand story, brand face, brand voice and brand culture. Throughout the process we build consensus, enrollment and a competitive edge."

  • Leadership: Patricia Marraffa Patricia Marraffa VP, Finance and Administration
    Patricia Marraffa
    VP, Finance and Administration

    "The goal is to work with efficiencies that can translate into benefits for the client, the firm and its suppliers. We do that by creating streamlined work processes and an environment conducive to smart thinking and creativity."

Services

Catalyst is a multi-disciplinary brand engagement firm that facilitates connections between clients and customers. Insights and ideas are our products.

BRANDING

We find the single most identifiable truth about your brand, and then wrap that truth in a personality and voice buyers can relate to.

BRANDING PROCESS

  • Branding Research
  • Brand Expression
  • Brand Alignment
  • Brand Activation
  • Brand Momentum

Demand Generation

We produce inbound and outbound marketing programs that facilitate interaction between you and qualified prospects.

DEMAND GENERATION SERVICES

  • Advertising (Print and Online)
  • Search Engine Optimization
  • Pay-Per-Click
  • Direct-Response
    (Print and E-Mail)
  • Public Relations
  • New Product Introductions
  • Websites
  • Microsites
  • Landing Pages
  • Mobile
  • Trade Shows
  • Special Events

Social Influence

We help drive brand conversations and stimulate connections utilizing appropriate social media avenues.

SOCIAL INFLUENCE SERVICES

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Blogs
  • Monitoring & Measurement

Sales Support

We supply the tools required to educate and empower your sales force so they can close more sales - with increased efficiency.

SALES SUPPORT SERVICES

  • Sales Training & Education Collateral
  • Video
  • Presentations
  • Interactive Sales Tools
    (Apps)
  • Sales Promotion Programs
  • Incentive Programs

Segments

Medical / Pharmaceuticals

Printing / Imaging

Technology / Industrial

Food / Beverage

Contact Us

Let's Start A Conversation


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P: 401-732-1886
F: 401-732-5528

275 Promenade Street Providence, RI 02908