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About

Leadership

Brian Odell

President / CEO

HIS PURPOSE: To be a champion for purpose-based branding as the key to client business transformation.

Brian offers nearly 30 years of experience in brand strategy development, marketing planning and campaign management. He has spent his entire career in B2B – starting as a copywriter before moving to client service. He then quickly earned junior partner status at a growing marketing communications firm called Marquis/Bennett Associates.

In 1993, Brian joined Catalyst as partner and was responsible for converting the small consulting boutique into a global B2B brand and activation consultancy – which has been recognized as a Top Agency by BtoB Magazine seven years in a row. He has experience and expertise managing multi-channel campaigns for organizations such as Danaher Corporation, Textron, Dover Corporation, Metso, and Sony. Brian is a member of the Business Marketing Association and the American Marketing Association.