Leadership
Brian Odell
Chief Strategy Officer
Brian offers nearly 30 years of experience in brand strategy development, marketing planning and campaign management. He has spent his entire career in B2B – starting as a copywriter before moving to client service. He then quickly earned junior partner status at a growing marketing communications firm called Marquis/Bennett Associates.
In 1993, Brian joined Catalyst as partner and was responsible for converting the small consulting boutique into a global B2B brand and activation consultancy – which has been recognized as a Top Agency by BtoB Magazine seven years in a row. He has experience and expertise managing multi-channel campaigns for organizations such as Danaher Corporation, Textron, Dover Corporation, Metso, and Sony. Brian is a member of the Business Marketing Association and the American Marketing Association.
