Catalyst - A B2B Brand Consultancy: About Us: Principals

25 years of business-to-business marketing communications consulting experience
Expert in B2B account planning and strategy development
A member of agency management for 18 years
A member of the Business Marketing Association

"We painstakingly construct solid strategic branding platforms and bring them to life through dynamic creative strategies. Every program is developed from a carefully selected mix of integrated and synergistic communications vehicles."

Tom Hamlin - Vice President, Director of Client Services

26 years of marketing communications expertise
Client side experience with NEC and Simplex
12 years of agency management experience

"We recognize the exponential power of the right attitude in approaching client service. We embrace the realities of a digital economy that sometimes necessitates client phone calls late Friday afternoon with opportunities that need action by Monday morning."

Patricia Marraffa - Vice President, Finance and Administration

16 years of agency financial and operations management experience
Part of an agency management team for 11 years

"The goal is to work with efficiencies that can translate into benefits for the client, the firm and its suppliers. We do that by creating streamlined work processes in an environment conducive to smart thinking and creativity."

Michael Friend - Vice President, Creative Director

30 years of award-winning work as a writer and creative director
Expert in brand planning and brand identity development
Trained workshop and brainstorm session facilitator
Client side experience with TIMEX and Waterbury Companies

"We develop global brands through a process that assures differentiation and relevance. It is grounded in a strong positioning that is expressed though brand story, brand face, brand voice and brand culture. Throughout the process we builds consensus, enrollment and a competitive edge."



	Home > About Us > Principals Brian T. Odell Brian T. Odell - President 25 years of business-to-business marketing communications consulting experience Expert in B2B account planning and strategy development A member of agency management for 18 years A member of the Business Marketing Association "We painstakingly construct solid strategic branding platforms and bring them to life through dynamic creative strategies. Every program is developed from a carefully selected mix of integrated and synergistic communications vehicles." Tom Hamlin Tom Hamlin - Vice President, Director of Client Services 26 years of marketing communications expertise Client side experience with NEC and Simplex 12 years of agency management experience "We recognize the exponential power of the right attitude in approaching client service. We embrace the realities of a digital economy that sometimes necessitates client phone calls late Friday afternoon with opportunities that need action by Monday morning." Patricia Marraffa Patricia Marraffa - Vice President, Finance and Administration 16 years of agency financial and operations management experience Part of an agency management team for 11 years "The goal is to work with efficiencies that can translate into benefits for the client, the firm and its suppliers. We do that by creating streamlined work processes in an environment conducive to smart thinking and creativity." Michael Friend Michael Friend - Vice President, Creative Director 30 years of award-winning work as a writer and creative director Expert in brand planning and brand identity development Trained workshop and brainstorm session facilitator Client side experience with TIMEX and Waterbury Companies "We develop global brands through a process that assures differentiation and relevance. It is grounded in a strong positioning that is expressed though brand story, brand face, brand voice and brand culture. Throughout the process we builds consensus, enrollment and a competitive edge."