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By Brian Odell
Business realities are constantly being redefined. Some B2B marketers are finding it hard to keep up? Lots of companies are missing this one: B2B decision makers need to be engaged emotionally, not just rationally.
Despite popular beliefs, decision makers are not always logical, often influenced more by their hearts and personal feelings than by data and information (yup, even engineers). After…
The new era of branding for B2B. Now vs. Then.
Marketing and selling is harder than ever. We’re living in a period of extreme transition, and the shelf life of solutions is getting shorter. Industrial marketers can’t afford to ignore change and just do what comes naturally. Here are ten things you should be doing now.