Bring your brand to life.
Catalyst is experienced in strategizing, coordinating and implementing fully integrated, global corporate and product brand campaigns. We help you generate brand awareness and preference with programs that feature stopping power while communicating unique points of differentiation.
Our communications plans include:
- Brand priorities and strategies
- Tactics that attract attention, educate and inspire action
- Key messages to convey relevant value propositions
- Implementation schedules
- Materials required for launching, educating, demand creation and sales support
- Timing for events and setting of priorities
- Budgets
- Measurement methodologies
- Target markets and audiences
- Audience personas
Catalyst can marshal sales training and support for direct sales people, distributors, reps, integrators, OEMs and others. We often design and produce the training and selling tools necessary to help the front line sales force gain a tactical edge to win new business and market share.
Collateral isn’t limited to glamorous corporate brochures and multimedia. We make sure all the bases are covered down to technical bulletins, application success stories, and even maintenance / operation manuals.
A sampling of our Brand Communications services
- Advertising
- Public relations
- Direct-response
- E-marketing
- New product introductions
- Search engine optimization
- Website development
- Trade shows and special events
- Recruitment
- Collateral
- Sales promotion programs
- Interactive sales tools
- Intranet / extranet development
- Sales training and education
- Customer / prospect databases
- Incentive programs
- Inquiry fulfillment and qualification
- Telemarketing
- Multimedia
- Digital asset management
