Build a strong brand foundation.
The goals of our Brand Development phase are to:
- Articulate a focused value proposition for your brand that captures its unique point of difference, vision, strengths and personality.
- Create a distinct and relevant global brand identity and hierarchy in order to strengthen the corporate brand, enhance product brands and unify communications.
- Evolve your worldwide brand standards to bring long-term continuity to all communications.
- Test branding directions with customers and prospects around the world to ensure relevancy before launch.
All are Catalysts for your brand, leading to:
POSITIONING – the single idea you own – or want to own – in the minds of your target audiences.
FOCUS – What you do better than anyone else. What you stand for. Your passion. Your mantra. Your rudder.
PERMISSION TO BELIEVE – Proof of delivery on the brand promise. How you uniquely do what you do. Reasons to demand loyalty.
IMAGE – The single face you bring to the market.
IDENTITY – Your visual distinctiveness. Your brand design. Your name. Your colors. Your fonts. Your photographic or illustration style. Your graphics standards.
TOUCHPOINTS – Every interaction customers have with your brand. It all adds up to their total brand experience.
Brand Voice
TONE AND STYLE – What you sound like. Casual? Business-like? Technical? Educational? No nonsense? Short and punchy? Long prose?
BENEFITS-FRAMING – How you express your beliefs, strengths, business and customer benefits.
CULTURE – Your unique approach, processes and language.
Brand Standards Guide
Once a direction has been established, Catalyst creates a comprehensive Brand Standards Guide to define best practices – documenting all approved logo treatments, colors, fonts and applications in order to ensure global consistency and quality control for all communications.
