Start with the truth.
Our budget-conscious, systematic approach provides a comprehensive understanding of the perceptions, mindsets, attitudes and motivations surrounding your brand from “inside-out” and “outside-in” perspectives. This information helps us clearly define current and desired corporate or product brand positioning. In addition, we investigate the marketing “Brandscape” in order to better understand trends and competitive influences impacting your branding efforts.
Information gathered during the Brand Research phase is then utilized as the basis for Brand Development, Brand Alignment and Brand Communications efforts.
A sampling of Brand Research services
- Primary research
- Instant national surveys
- Creative testing
- Customer satisfaction surveys
- Focus groups, triads and one-on-ones
- In-depth interviews
- On-line surveys
- Employee surveys
- Channel surveys
- Secondary research
- Brand audits
- Company and market intelligence
- Customer and prospect research
- Competitive intelligence
- Trademark research
- Media research and analysis
- Website usability analysis
- International coverage
