A new age tool to help you convert sales leads into sales opportunities.
Virtual relationship marketing, the process of nurturing sales leads via electronic communication until they are ready to buy, is a proven strategy for producing the steady stream of high-probability opportunities your sales force and channels need to achieve growth.
Popular studies have shown that only 11% of sales leads make a purchase within 3 months of their inquiry, and another 42% make a purchase from 4 to 12 months of the inquiry. This means there are nearly four times as many qualified but longer-term prospects than there are immediate selling opportunities at any time.
These leads often fall through the cracks because seldom are efforts made to build a relationship with longer-term prospects. The reason? Few marketing and sales people have time today for the constant personal contact required… unless it’s done virtually.
The goal of Virtual Relationship Marketing (VRM) is to get prospects to qualify themselves and tell you when they are ready to buy. Done correctly, VRM will create the perception of personal contact in a way that is welcomed by the prospect and establishes “trusted advisor” status for the sales person.
By leveraging Catalyst’s SystematicMarketing™ Solution to do most of the time-consuming work for you, VRM will become an easily managed routine for helping you build and nurture long-term, profitable relationships with prospects and customers.
The SystematicMarketing Solution consists of five integrated web applications that were designed specifically to easily and efficiently manage the VRM process:
Contacts: Store and manage critical information on leads, prospects and customers. Capture online and offline leads, and track through pipeline. Generate sales contact lists. Identify and alert sales force and channel partners of high-probability selling opportunities.
Campaigns: Search and segment lists for targeted email, direct mail and telemarketing. Compose and mass-personalize messages, and track responses to VRM campaigns.
Content: Easily produce custom landing pages for email, direct mail and search engine marketing campaigns. Update online product catalogs, news and other dynamic content.
Consult: View dashboard graphics and summary tables of pipeline status and other performance metrics linked to detailed marketing reports. Website analytics provide a live view of online visitors and their activities.
Controls: Manage secure login access on multiple user authorization levels. Manage access to dynamic landing page and website content management systems.
