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Market leader in providing solutions in soft tissue reconstruction including products for hernia repair and other procedures.

Creating a winning combination.


BARD Davol had always been known for its innovative hernia repair solutions – a segment in which they had earned a leadership position. However, a series of acquisitions and innovative new products had expanded the product portfolio into several new areas. Brand positioning and messaging were lagging behind the brand reality.

Catalyst Solution

  • Brand research including interviews with company executives, sales reps, and surgeons. Employee focus groups. Competitor analysis.
  • A new brand messaging platform focused on BARD Davol’s unique combination of “technology” plus “technique.”
  • A new brand identity leaning heavily on the color green – which is now owned by BARD in the marketplace.
  • All new collateral and marketing materials that reflect the new look and messaging.