Market leader in providing solutions in soft tissue reconstruction including products for hernia repair and other procedures.
Creating a winning combination.
Challenge
BARD Davol had always been known for its innovative hernia repair solutions – a segment in which they had earned a leadership position. However, a series of acquisitions and innovative new products had expanded the product portfolio into several new areas. Brand positioning and messaging were lagging behind the brand reality.
Catalyst Solution
- Brand research including interviews with company executives, sales reps, and surgeons. Employee focus groups. Competitor analysis.
- A new brand messaging platform focused on BARD Davol’s unique combination of “technology” plus “technique.”
- A new brand identity leaning heavily on the color green – which is now owned by BARD in the marketplace.
- All new collateral and marketing materials that reflect the new look and messaging.
