Media – Strategy & planning
Ron specializes in analyzing, evaluating, and executing advertising media strategies that help advertisers optimize their media budgets, effectively reach their target audience, and plan ahead for affordable and sustained marketing programs. He feels that the best media strategy is one that works in harmony with other marketing programs. Therefore, Ron works closely with marketing, creative, and other related staff to create a media strategy that is truly integrated with the total marketing effort. His 25+ years of experience cross many categories including high-tech, financial, and healthcare.