Evariant provides the leading healthcare CRM platform designed to help health systems transform the healthcare experience.
Giving the brand some personality.
Evariant was looking to stimulate growth. It’s software and services were well positioning, but the brand was perceived to be a bit too analytical. A new approach was needed to establish new connections with evolving audiences.
- We initiated a brand audit to help uncover the insights needed to inform strategic recommendations. The audit included executive interviews, employee focus groups, customer interviews, and competitive analysis.
- Redefined the Evariant brand positioning and initiated a brighter, bolder brand identity.
- Provided creative concepts and direction that help bring the Evariant story to life. Established “Ask Eva” notion to present a more welcoming persona.