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A leading life science company supplying quality controls, biological materials, & reagents to the diagnostic testing industry.

Brand positioning with precision in mind.


Building on a solid foundation of over 25 years of success, SeraCare management was intent on re-energizing the organization’s brand and achieving new, aggressive business goals. A set of new products was about to be launched that would enable the company to be well positioned as a leader in precision medicine diagnostics.

Catalyst Solution

  • Comprehensive brand research including executive interviews, employee workshops, customer interviews, and competitor analysis.
  • Definition of a new brand messaging platform punctuated by a dynamic purpose statement and customer promise.
  • A brand identity make-over including a new logo and tagline.
  • New collateral and advertising executions. Support for a new website launch.